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If you simply differentiate yourself as saying you're "the best" sales professional out there, then you can look forward to clients and prospects who will wander around to see if one of the millions of other "bests" out there are cheaper.

This rule is simple. See what your competition does, and then make sure that what you do is incomparable. Having a unique game plan will help set you on the path to one-of-a-kind success. Differentiate yourself from your competitors. Watch as Sandler trainer Shaun Thomson explains Sandler Rule #35: If Your Competition Is Doing It, Stop Doing It Right Away. 

 

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